![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
Hopefully these may help someone else: (Marketing plans are important...)
Solutions for Healthy and Independent Reasoning
(SHIR)
Business plan, last updated: June 2011
S. D. Jones, Director
Washington, DC 20008
http://shirad.x10.bz
(301) 968-5691
destinie_jones@yahoo.com
Executive Summary
SHIR is a cooperative community enterprise working to provide
educational tools by which the paradigms of critical thinking and
equality, the birthrights of all people, are actively promoted.
SHIR focuses on movement-oriented educational techniques which
simultaneously build love of learning and community in ways which
incorporate natural curiosity and multiple learning styles. SHIR
implements this focus through community affirming walking tours as
the primary form of outside-the-classroom learning.
The long term vision of SHIR is to provide guided walking tours of
Washington, D.C. with emphasis on the history of African-American
neighborhoods in the city. These tours will incorporate multi-media
history from different neighborhoods by time period and demographic
era, and feature participatory discussions of the values held across
those communities and neighborhoods over various time frames.
The advertising strategy employed by SHIR encompasses a two-fold
approach of direct marketing via fliers and personal and word of
mouth contact, as well as advertising via web-based sources.
Market demographics in the DC area include a diverse population
with distinct socio-economic levels. Lower education and income
level populations, of immigrants and working class African-American,
traditionally live separately from professionals, and hold much of the
historical knowledge of DC (particularly long-time resident AfricanAmerican
families). The primary target market for tours will be
visitors from out of town. Secondary target markets include local DC
and MD/No. VA residents.
Market trends for tourism in DC go toward school groups in the
Spring and individual tourists in summer time. Developing
connections will be crucial in the first three years of operation. The
market for tourism in DC is generally quite strong, indicating potential
room for SHIR in this area.
Prices are $30/hour per 50 minute tour, with discounts to $50/week
for two tours per week paid in advance. Promotions by flier may later
include sale prices for inquiries accompanied by referral. Promotion
by internet may allow for further discounts.
Read, Write, Run, Teach !
ShiraDest
11 February, 12016 HE
Solutions for Healthy and Independent Reasoning
(SHIR)
Business plan, last updated: June 2011
S. D. Jones, Director
Washington, DC 20008
http://shirad.x10.bz
(301) 968-5691
destinie_jones@yahoo.com
Executive Summary
SHIR is a cooperative community enterprise working to provide
educational tools by which the paradigms of critical thinking and
equality, the birthrights of all people, are actively promoted.
SHIR focuses on movement-oriented educational techniques which
simultaneously build love of learning and community in ways which
incorporate natural curiosity and multiple learning styles. SHIR
implements this focus through community affirming walking tours as
the primary form of outside-the-classroom learning.
The long term vision of SHIR is to provide guided walking tours of
Washington, D.C. with emphasis on the history of African-American
neighborhoods in the city. These tours will incorporate multi-media
history from different neighborhoods by time period and demographic
era, and feature participatory discussions of the values held across
those communities and neighborhoods over various time frames.
The advertising strategy employed by SHIR encompasses a two-fold
approach of direct marketing via fliers and personal and word of
mouth contact, as well as advertising via web-based sources.
Market demographics in the DC area include a diverse population
with distinct socio-economic levels. Lower education and income
level populations, of immigrants and working class African-American,
traditionally live separately from professionals, and hold much of the
historical knowledge of DC (particularly long-time resident AfricanAmerican
families). The primary target market for tours will be
visitors from out of town. Secondary target markets include local DC
and MD/No. VA residents.
Market trends for tourism in DC go toward school groups in the
Spring and individual tourists in summer time. Developing
connections will be crucial in the first three years of operation. The
market for tourism in DC is generally quite strong, indicating potential
room for SHIR in this area.
Prices are $30/hour per 50 minute tour, with discounts to $50/week
for two tours per week paid in advance. Promotions by flier may later
include sale prices for inquiries accompanied by referral. Promotion
by internet may allow for further discounts.
Read, Write, Run, Teach !
ShiraDest
11 February, 12016 HE
