posting SHIR business plan

Solutions for Healthy and Independent Reasoning
(SHIR)
Business plan, last updated: June 2011
S. D. Jones, Director
Washington, DC 20008
http://shirad.x10.bz
(301) 968-5691
destinie_jones@yahoo.com
Executive Summary
SHIR is a cooperative community enterprise working to provide
educational tools by which the paradigms of critical thinking and
equality, the birthrights of all people, are actively promoted.
SHIR focuses on movement-oriented educational techniques which
simultaneously build love of learning and community in ways which
incorporate natural curiosity and multiple learning styles. SHIR
implements this focus through community affirming walking tours as
the primary form of outside-the-classroom learning.
The long term vision of SHIR is to provide guided walking tours of
Washington, D.C. with emphasis on the history of African-American
neighborhoods in the city. These tours will incorporate multi-media
history from different neighborhoods by time period and demographic
era, and feature participatory discussions of the values held across
those communities and neighborhoods over various time frames.
The advertising strategy employed by SHIR encompasses a two-fold
approach of direct marketing via fliers and personal and word of
mouth contact, as well as advertising via web-based sources.
Market demographics in the DC area include a diverse population
with distinct socio-economic levels. Lower education and income
level populations, of immigrants and working class African-American,
traditionally live separately from professionals, and hold much of the
historical knowledge of DC (particularly long-time resident African-
American families). The primary target market for tours will be
visitors from out of town. Secondary target markets include local DC
and MD/No. VA residents.
Market trends for tourism in DC go toward school groups in the
Spring and individual tourists in summer time. Developing
connections will be crucial in the first three years of operation. The
market for tourism in DC is generally quite strong, indicating potential
room for SHIR in this area.
Prices are $30/hour per 50 minute tour, with discounts to $50/week
for two tours per week paid in advance. Promotions by flier may later
include sale prices for inquiries accompanied by referral. Promotion
by internet may allow for further discounts.
The Company
Strategy
SHIR’s strategic objective is in the DC area.
In 2 more paragraphs:
SHIR will keep overhead low to protect long-term profitability, while setting aside a
portion of profits for future expenses or expansion. the challenges facing SHIR’s
entry into the marketplace include a relative lack of business connections,
unfamiliarity on the part of potential clients with the company and with the founder,
and a certain distrust of any person or enterprise which specializes in more than one
area, which SHIR hopes to do. The current recession is a further barrier to entry, at
the moment. While offerings of research and editing and proofreading services are not
new, offerings of language tutorials given through song represent a new methodology in
addition to a third enterprise specialty. Clients may need convincing that 1. SHIR can do
more than one thing and do all of these things well, and that 2. SHIR can provide these
services at a cost and time benefit with the added bonus of giving back to the local
community in ways that larger or more established firms do not.
How will you overcome these hurdles?
History
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Management Team
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You have not filled in the Management Individual section.
Professional Advisors
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Board of Advisors/Directors
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The Market
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Market Demographics
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Target Market
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Market Trends
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The Competition
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You have not filled in the Difference In Competition section.
The Product or Service
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Production
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Pricing
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After-Market Service
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Sales and Promotion
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Sales Approaches
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Motivating Your Sellers
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Promotion Plans
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Applying Technology
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Business Risks
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Finances
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Solutions for Healthy and Independent Reasoning (SHIR)
SHIR is an innovative small enterprise working to provide educational
tools by which the
paradigms of critical thinking and equality, the birthrights of all people,
are actively
promoted.
Productive Priorities:
-Research or finding information on documents, history, political
economy and politics, or
genealogy
-Tutorials in de matematics, Hebrew, English and Spanish each with
a unique twist
-Editing of books, articles and essays
-Guided walking tours of Washington, D.C. with emphasis on the
history of the oldest Families of Color in the city
bottom of page:
Contact:
Destinie Jones, Director of SHIR
via email: destinie_jones AT yahoo.com
via Skype:
Actualizado: Wednesday, 3 February 2010
Washington, DC, USA, all rights reserved, Destinie Jones Ó 2010
.---------------------------------
Mission:
To provide tools and methods for independent learning and critical
thinking in a
multi'cultural and cooperative fashion.
Products:
Knowledge based Services
---------------------------------my space
Dar clases de matematicas, historia de la matematica, hebreo por
medio de canciones que
vienen de la biblia, e ingles. Se dan clases de danza foklorico del
mediterraneo con
explicaciones de los origines en la cultura de todo el norte del mar
mediterraneao y del mar
aegeo.
Se busca gente con curiosidad, que quieren encontrar algun
informacion, o quienes quieren
aprender algo de matematicas, historia, hebreo biblico, sus
antipasados, o con sentido
politico querendo aprender de la economia politica. Tambien se
busca vincular con otras
emprezas de investigacion, politica, educacion, y de la justicia social.
Redes (networking...)
Se usa la tecnologia para encontrar informacion, ensenyar y para
editar libros y ensayos.
Sent thursday 4 feb. to LinkedIn customer services :
subject:adding subsidiary business on LinkedIn
destinie@shir.x10hosting.com
1. Parent Company Name.
Soluciones Honorables e Independientes con Razon (SHIR)
2. Related Company Name.
Solutions for Healthy and Independent Reasoning (SHIR)
3. Company Email Domain.
shir.x10hosting.com
4. Company Website Address/URL.
http://shir.x10hosting.com/
5. Industry Type.
Higher Education
6. Business Status
operating subsidiary
7. Business Type
self-employed

Read, Write, Run, Teach !

ShiraDest
11 February, 12016 HE